KILOMETRE X NEW BALANCE

• NAMING • CREATIVE DIRECTION • EVENT DESIGN & PRODUCTION • PHOTO & VIDEO

Kilometre Run Club entered a multi-month collaboration with New Balance, promoting the brand's then-latest running shoe while simultaneously teasing the collaboration.

Through a custom-designed event with bespoke accessories, and a tailored race format, the partnership blended product storytelling with community-building - using experience as the primary medium.